Harman/Kardon is an industry leader in audio design, continuously refining its services and concepts. Aptune was one such innovation, offering highly personalized audio recommendations. One noteworthy aspect of the Aptune team is their commitment to constant self-improvement, striving for a healthier work-life balance, a more mindful approach to living, and overall well-being. They recognize the mind can be the biggest saboteur—or the greatest ally—when nurtured in the right environment.
With a dedicated website, they tested whether customers would embrace this solution—and that’s where my design played a role in helping them achieve their goal.