HARMAN/KARDON

2023

APTUNE DESIGN

Harman/Kardon is an industry leader in audio design, continuously refining its services and concepts. Aptune was one such innovation, offering highly personalized audio recommendations. One noteworthy aspect of the Aptune team is their commitment to constant self-improvement, striving for a healthier work-life balance, a more mindful approach to living, and overall well-being. They recognize the mind can be the biggest saboteur—or the greatest ally—when nurtured in the right environment.

With a dedicated website, they tested whether customers would embrace this solution—and that’s where my design played a role in helping them achieve their goal.

Screenshot of the Aptune website featuring text about personalized audio experiences for mood enhancement, with a call to join a waitlist, and sections explaining personalization features, benefits, and FAQs.
Smartphone displaying an app screen with the text 'Tune into the moment' and a 'Join the Waitlist' button.
Smartphone displaying "Your journey with Aptune" steps and features on a gradient background with abstract line patterns.
Loft-style living room with brick walls, modern furniture, large windows, and potted plants. The room features a black couch with decorative pillows, a floor lamp, and a plush rug on a concrete floor.
Infinity symbol with text 'And the best part? It never stops learning.' on a dark background.
Promotional graphic for Aptune with text about improving mood long-term, featuring wavy lines on a dark background.
Text on a black background about Aptune: "Aptune gradually gets to know you through simple questions, sound to mood matching, and communication with your wearable."