SHOPTET.CZ

2023

ADMINISTRATION REDESIGN

I jumped in to build Shoptet’s internal design system, giving their teams a unified set of components to move faster and stay on brand. At the same time, I overhauled the entire administration interface—used by tens of thousands of store owners every day.

We launched this massive redesign live on top of the old system, navigating huge complexities and coming out with a seamless new experience.

Computer screen displaying Czech-language user interface for managing shop settings with visible navigation menu.

Shoptet has been around since 2009. As the Czech e-commerce scene grows, so does the number of online stores on our platform. The Czech Republic is unique in terms of the number of e-shops per capita, and the market continues to expand. With 7 million internet users and around 50,000 e-shops, the Czech Republic stands among the e-commerce powerhouses.

In the early days, we worked with a few hundred clients who set up their e-shops with us, exploring ways to improve our e-shop rental service. Thanks to those efforts, we became the market leader in 2016, surpassing 9,900 online stores.

That’s why we’ve focused on redesigning the most important part—the administration.

A custom-made icon set

Set of 36 simple, minimalist icons including home, email, user, package, speaker, graph, settings, card, trash, eye, note, wallet, grid, edit, search, cart, refresh, location, hashtag, chat, arrow, clock, trend, document, smiley, truck, people, heart, and lock, displayed in a 6x6 grid.

100+
components

Graphic design concepts for user interface components, including bar components and top navigation bar layouts, labeled with design elements and options in blue and beige colors.
  • Entirely built in Figma as the new, company-wide design system

  • Support for multiple language variants